Apparently Beyonce has a new fragrance out, which I couldn’t tell from the full-page ad in the magazine if it was called Heat or Rush, but after some googling I found out it’s called Heat Rush (*rolling my eyes). It was the poorly done ad and the crazy name that struck me. I guess this fragrance is going to make you feel like you are about to spontaneously combust, which I assume is why her face looks like she is about to puke. Wow. You’re really selling it B.