They are calling it the H&M Balmain frenzy. Around the world, people risked their lives and harmed others to get their hands on the designer collaboration. I think people actually lost their hands. The videos are insane and you must watch them. Every one of them. Don’t worry, that sick feeling in your stomach is normal, but I urge you to replay them over and over. It’s the only way to catch the hunger in the customers eyes and the fear on the store associates faces. See if you can spot the store associate who almost died trying to pick up an empty T-stand off the floor. I thought she was a goner.
In three months, when that dress falls apart, these girls are going to feel like assholes. Awesome write up and more videos on Hypebeast.